In New York, more is more. So when Urban Outfitters SoHo asked us to provide our factory maple three ways, we made it happen.

  1. Straight maple (as seen with sneakers) line showroom floors.
  2. Original factory floor paint (with vintage oxfords) can also be found in showroom.
  3. In the dressing rooms, they take an upbeat turn with a fun and pretty painted diagonal diamond pattern.

Our Wisconsin homegirl, Edna Ferber once said, “In New York the sky is bluer, and the grass is greener, and the girls are prettier, and the steaks are thicker, and the buildings are higher, and the streets are wider, and the air is finer, than the sky, or the grass, or the girls, or the steaks, or the air of any place else in the world.” We agree – if anyone can pull this combo off, it’s SoHo.

Couldn’t resist sneaking in a shot of the splattered factory maple floors in our Appleton offices, too (that’s the one with the great Frye boots).

The diagonal diamond pattern is one of our freshest examples of old wood made new. Read more! And click here for more reclaimed wood flooring options.