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Reclaimed Flooring & Fixtures | Petco Reddy, Soho, NY

Written by UrbanDana | Jul 3, 2026, 4:46:20 PM

Reclaimed Factory Maple Flooring and Store Fixtures for Reddy's SoHo Flagship Store


As animal lovers, we were happy to supply Petco's Reddy lifestyle and fashion brand with reclaimed flooring and fixtures for its SoHo flagship store. Catering to urban millennial pet parents, the store's experiences include a wall of curated food, whipped cream treats, and premium products for dogs, with an emphasis on items made from recycled material.
 

The space is floored with our Racine Factory Maple Flooring, salvaged from the J.I. Case tractor factory in Racine, Wisconsin, and installed in a herringbone pattern throughout the retail space. The material's color variation is preserved, along with rustic overtones from cart tracks, boot patterns, and mineral stains — a visual record of the flooring's industrial past that feels right at home in this pet-centric environment.

 

The maple was reclaimed as part of a larger deconstruction effort at the former J.I. Case Plow Works factory, a four-story structure built in 1901.

Urban Evolutions also manufactured display tables using the same factory maple material paired with reclaimed white oak salvaged from barn beams.

This project received multiple design awards, including: 

  • IIDA Carolinas Designworks 2022 - Honorable Mention
  • VM+SD Retail Renovation Award - Honorable Mention
  • Commercial Construction & Renovation Magazine - Project Profile Award
  • Retail TouchPoints' Brand Experience Award

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